15 March, 2023 WHAT IS GREENWASHING? Greenwashing or eco-manipulation happens when organizations try to falsely create an ecologically positive image by promoting its product, deceiving consumers and encouraging them to buy (Publications Office of European Union [POEU], 2021). Often, important information is withheld, but organizations try to create an illusion that their product is sustainable and everything presented is completely true. Read more
14 March, 2023 WHY IS THE FASHION INDUSTRY A BIG ENVIRONMENTAL THREAT? The fashion industry isn’t just designers' collections, fashion weeks, magazines and retail stores. Textile production, product logistics and even recycling are also a big part of the industry. According to the World Bank Open Data [1], 3.45 billion people were working in the fashion industry in 2021. This makes the fashion industry one of the biggest in the world. So it's not a surprise that the environmental impact caused by it is tremendous. And it affects everyone, not just the people employed by the fashion industry. Read more
11 February, 2021 TAKE CARE OF YOUR CLOTHES AND SAVE THE PLANET It is important to take care of your clothes because it will last you longer and will make you shop less. But it is also important to know how to take care of your clothes in a way that will have the smallest impact on the environment. Always read a care tag before cleaning your clothes (or even before purchasing), then make your best judgment and… clean it your way. Just because something can be washed in a washing machine, it doesn’t mean it should be. And sometimes manufacturers try to prevent clients from ruining their clothes and recommend dry cleaning it only, but again, it’s not always the best option. Read more
16 September, 2020 HOW TO SHOP FOR LONG LASTING GOOD QUALITY CLOTHING? One of the best and easiest ways to keep your wardrobe more sustainable is to buy good quality clothes that will last you for years. At first it might seem that good quality clothing is expensive but it will actually help you save money in the long run. You won’t be forced to buy new pieces every season because your old clothes will still be in good shape. Read more
24 July, 2020 WHY IS IT TIME FOR YOU TO SAY GOODBYE TO POLYESTER CLOTHES? Imagine wrapping yourself in a plastic wrap and going for a walk. Do you think you would feel comfortable? Probably not. Plastic doesn’t breathe, it would make you sweat and just an idea itself of wearing plastic doesn’t sound so good, does it? But somehow humankind managed to do just that for the last few decades. And if it all sounds confusing and you’re not sure what I’m talking about... Well I’m talking about clothes made out of polyester. Because POLYESTER IS PLASTIC. Read more